For a span of 2 months, the Archdiocesan Shrine of our Lady of Lourdes in Cebu, has launched the "Everyday Miracles" social media campaign. Spearheaded by parish priest - Fr. Randy Figuracion SDB, we have launched a 7 part weekly episode of 2-3 minute videos and testimonials on the power of miracles. The episodes lead to their celebration of the feast of our Lady of Lourdes, and their grand theater play, "The Song of Bernadette"
The Social Media campaign was successful in terms of views and engagement for the Parish, with an all time high of 44.4k views with the lowest at 700 views. People were expecting the inspirational messages and have been advocate in sharing the campaign.
The content, and creative direction was handled by Hanz Florentino of Studio Inspiro while the production and post production was with InHim Media.